• MICR 5440: Microbial Genetics

  3.00 Credits

  University of Wyoming

  
  Introduction to reading the molecular genetics literature. Discusses historical background and current literature. Dual Listed with MICR 4440. Cross listed with MOLB 5440. Prerequisite: MOLB 2021, MOLB 3610 or 4610, LIFE 3050.
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• MKT 1101: First-Year Seminar:

  3.00 Credits

  University of Wyoming

  
  The world around us is made up of phenomena we immediately apprehend through our five senses. This class is about signs and symbols, and how marketers use them to achieve their goals. We'll find that the world is full of such signs. Think of Nike's swoosh, or the Mercedes-Benz hood ornament. While the signs may be different, the goals, and the ways in which they make meaning, are usually the same.
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• MKT 2100: Intro to Marketing

  3.00 Credits

  University of Wyoming

  
  An investigation of the marketing discipline with emphasis on vocabulary; principles; functional interrelationships; marketing strategies, practices and problems in national and international environments. Prerequisite: Completion of COM1.
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• MKT 3110: Marketing Ethics

  3.00 Credits

  University of Wyoming

  
  Examines ethics and social responsibility in marketing. With some grounding in moral reasoning, students explore application of ethical frameworks to various aspects of marketing, including marketing research, target market selection, and marketing mix decisions. Integrative models for incorporating ethics and social responsibility into marketing decision making are applied. Prerequisite: MKT 3210.
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• MKT 3210: Intro to Marketing

  3.00 Credits

  University of Wyoming

  
  An investigation of the marketing discipline with emphasis on vocabulary; principles; functional interrelationships; marketing strategies, practices and problems in national and international environments. Prerequisite: sophomore standing and completion of WA.
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• MKT 3310: Prof and Technical Selling

  3.00 Credits

  University of Wyoming

  
  This Professional Selling class focuses on business-to-business selling. It examines Organizational Buying Behavior to develop students' understanding of customers. It also investigates the process salespeople go through when presenting solutions to customers. This course is for students from various disciplines wanting to explore sales-focused opportunities within their field of study. Cross listed with SELL 3310. Prerequisites: COM1 and sophomore class standing.
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• MKT 4210: Sales Mgt & Pro Sale

  3.00 Credits

  University of Wyoming

  
  Concerns the process of professional selling; planning and presentation; approach; interview and closing; and analysis of te management function of administering to an operating sales force. Prerequisites: MKT 4240, MKT 4520, MGT 3210, advanced business standing and junior standing.
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• MKT 4230: Integrated Marketing Comm

  3.00 Credits

  University of Wyoming

  
  Introduction to integrated marketing communication, the coordination of an organization's advertising and promotional efforts. Emphasis on how marketing communication is used by organizations to further their marketing objectives. Among the tools available to the integration process are advertising, sales promotion, personal selling, sponsorship marketing, and public relations.
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• MKT 4240: Consumer Behavior

  3.00 Credits

  University of Wyoming

  
  A study of the dimensions of the consumer market and decision-making processes of consumers through analyzing economic, personal, social and situational influences on the consumer market and on buying behavior. Prerequisites: MKT 3210, junior class standing.
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• MKT 4250: Digital Marketing

  3.00 Credits

  University of Wyoming

  
  This is an investigation of the digital marketing discipline with an emphasis on e-commerce models, online advertising, digital consumer behavior, privacy considerations, website structure, search engine optimization and social media marketing.
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