• MKT 4310: Advanced Selling

  3.00 Credits

  University of Wyoming

  
  This course provides students in-depth study of advanced sales concepts including relationship management, problem solving, negotiation, and proposal writing. It also explores the use of data-based decision making and the use of selling technologies. Students will learn how to use data to sell to both resellers and manufacturers. Cross listed with SELL 4310. Prerequisite: MKT/SELL 3310 and junior class standing.
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• MKT 4320: Sales Force Strategies

  3.00 Credits

  University of Wyoming

  
  This class will examine the linkages among management of the sales function, personal selling activities, and the marketing area. Students will gain an understanding of the role of the sales force in achieving of the firm's marketing, customer relationship, and revenue objectives. Cross listed with SELL 4320. Prerequisite: MKT/SELL 3310 and junior class standing.
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• MKT 4330: Sales Seminar

  3.00 Credits

  University of Wyoming

  
  This course provides students in-depth study of advanced, and cutting edge sales and sales management concepts presenting by top talent in industry. While topic can vary, this seminar teams students with industry experts to explore state-of-the-art thinking in technical sales, sales management, sales training, compensation, and team selling. Cross listed with SELL 4330. Prerequisite: MKT/SELL 3310 and junior class standing.
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• MKT 4430: Marketing Mgt

  3.00 Credits

  University of Wyoming

  
  Analysis of policy-making and operating decisions of the marketing manager and the tools available to aid in solving marketing problems. Prerequisites: MKT 3210, STAT 2010, MGT 3210 and COSC 1200.
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• MKT 4440: Marketing of Services

  3.00 Credits

  University of Wyoming

  
  Service organizations require a distinctive approach to marketing strategy, both in its development and execution. This course builds on marketing concepts for application in service industry settings and examines the role of employees in service delivery, customer satisfaction, and service recovery. Prerequisite: MKT 3210.
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• MKT 4450: Adv Marketing Mgt

  3.00 Credits

  University of Wyoming

  
  Capstone course for marketing majors and minors designed to integrate prior marketing courses. Primary focus is on utilizing marketing concepts and tools in a strategic marketing decision-making context. Prerequisites: MKT 3210, MKT 4520, junior class standing.
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• MKT 4520: Mkt Research & Analysis

  3.00 Credits

  University of Wyoming

  
  Investigation of the systematic procedures and tools of research available to the marketing researcher, including a survey of contemporary practices. Prerequisites: MKT 3210, junior class standing.
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• MKT 4540: International Marketing

  3.00 Credits

  University of Wyoming

  
  Approaches the topic of international marketing from a managerial perspective. Exposure to world environmental characteristics and interdependencies, as well as objectives, strategies and tactics of marketing goods and services to various countries and cultures. Cross listed with MKT 4540. Prerequisites: MKT 3210 and junior standing.
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• MKT 4560: Advanced Digital Marketing

  3.00 Credits

  University of Wyoming

  
  This advanced course expands on core marketing principles, focusing on modern digital strategies and tools. Students gain hands-on experience with real-world campaigns, covering AI integration, advanced SEO/SEM, data analytics, marketing automation, audience segmentation, and campaign development. Emphasis is on budget allocation, reporting, and performance analysis to achieve measurable outcomes. Prerequisites: MKT 2100, MKT 4240, and MKT 4250.
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• MKT 4590: Sustainable Bus Practices

  3.00 Credits

  University of Wyoming

  
  A close look at what is happening in business practice today through the lens of sustainability. Business models and systems will be discussed and a framework proposed for assessing the ways in which principles of sustainability may be embedded within corporate strategy.
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