MKT 4560 - Advanced Digital Marketing

Institution:

University of Wyoming

Subject:

MKT

Description:

This advanced course expands on core marketing principles, focusing on modern digital strategies and tools. Students gain hands-on experience with real-world campaigns, covering AI integration, advanced SEO/SEM, data analytics, marketing automation, audience segmentation, and campaign development. Emphasis is on budget allocation, reporting, and performance analysis to achieve measurable outcomes. Prerequisites: MKT 2100, MKT 4240, and MKT 4250.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uwyo.edu

Phone Number:

(307) 766-1121

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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