• MKT 4600: Campus Sustainability

  3.00 Credits

  University of Wyoming

  
  Uses campus as a setting to explore long-term environmental, economic, and social sustainability theory and practice. Students design and implement a semester-long project to improve sustainability of the UW campus. This is an interdisciplinary course and is appropriate for students of all disciplines. Cross list with ENR 4600. Dual listed with MKT 5600. Prerequisite: USP WB or COM2 course.
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• MKT 4610: Marketing Ethics

  3.00 Credits

  University of Wyoming

  
  Examines ethics and social responsibility in marketing. With some grounding in moral reasoning, students explore application of ethical frameworks to various aspects of marketing, including marketing research, target market selection, and marketing mix decisions. Integrative models for incorporating ethics and social responsibility into marketing decision making are applied. Prerequisite: MKT 3210.
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• MKT 4900: Ind. Study in Marketing

  1.00 - 4.00 Credits

  University of Wyoming

  
  This course provides students the opportunity to study, on an individual basis, any aspect of Marketing not included in other structured international Business courses. Max: 6 credit hours. Prerequisites: Junior class standing and consent of instructor.
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• MKT 4910: Topics in Marketing

  3.00 - 6.00 Credits

  University of Wyoming

  
  A course for advanced students treating contemporary problems in marketing related areas. Specific area(s) to be considered in a given semester will be printed in class schedule. Prerequisites: Jr standing and other courses as appropriate, for specific area/topic being covered. Obtain permission from College of Business Academic Advising Office before registering.
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• MKT 5240: Research Design

  3.00 Credits

  University of Wyoming

  
  This course is an experience-based seminar enabling the core research-focused insights and skills needed to become successful scholars. Students work through research challenges such as identifying important research questions, research design options, data sources, designing measurement models, designing conceptual models, creating "the story," and understanding the role of theory. Prerequisites: Graduate class standing or permission of instructor.
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• MKT 5250: Behavioral Theory I

  3.00 Credits

  University of Wyoming

  
  Expose doctoral students to prospective outcomes on consumer behavior that draw from a variety of disciplines, including marketing, psychology, decision theory, sociology, and cultural anthropology. Students also learn about the different methods researchers employ to study consumers. Prerequisite: 9 hours in marketing including one 5000-level course, written consent of instructor, accepted in a graduate program.
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• MKT 5280: Behavioral Theory II

  3.00 Credits

  University of Wyoming

  
  This seminar provides a sampling of consumer research rooted in psychological theories and frameworks. The historical development of consumer behavior in marketing, cognitive and related contributions to marketing thought development will be explored. Prerequisites: 9 hours in marketing including one 5000-level course, written consent of instructor, accepted in a graduate program.
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• MKT 5350: Marketing Models

  3.00 Credits

  University of Wyoming

  
  Familiarizes students with quantitative modeling approaches to address a variety of marketing problems. The focus is on the nature, relevance, and properties of mathematical models and analytical methods that are employed to address various types of marketing decisions. Restriction: Accepted in graduate program.Prerequisites: 9 hours in marketing including one 5000-level course, written consent of instructor, accepted in a graduate program.
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• MKT 5450: Marketing Theory I

  3.00 Credits

  University of Wyoming

  
  The purpose of this class is to provide students with an in-depth understanding of the role and development of theory in marketing and related disciplines. Prerequisite: 9 hours in marketing including one 5000-level course, written consent of instructor, accepted in a graduate program.
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• MKT 5520: Strategy Theory and Research

  3.00 Credits

  University of Wyoming

  
  This course offers a survey of major and foundational topics in the field of strategic management. The course enables students to: describe theoretical underpinnings, core concepts, and foci of research within strategic management; design and critique strategic management research methods; and develop skills needed as a strategic management scholar. Prerequisite: Graduate standing or permission of instructor.
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