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  • 3.00 Credits

    Intensive study of problems and topics specific to the mass media, including print, broadcast, advertising, public relations, and the Internet. Course content varies and may include historical, legal, ethical, political, sociocultural, economic, and theoretical perspectives. Dual listed with COJO 5230. Prerequisites: COJO 1000 and 9 hours in the department.
  • 3.00 Credits

    Examines ethnic-owned media organizations in the United States. The course addresses African American, Latino, Asian, Native American as well as Arab American owned media. We examine the markets and audiences that ethnic owned media serve and the implications of regulatory, economical, and technological changes in the media industry. Cross listed with AAST 4231. Prerequisite: 9 hours in AAST or COJO courses.
  • 3.00 Credits

    Emerging digital technologies have impacted media and communication industries. In this course we discuss convergence definitions and their application, explore examples of convergence, and examine the effects of technology and computers on content across media platforms. We study content, interactivity, visuals, and technology in an increasingly converged world. Prerequisites: 9 hours in COJO.
  • 3.00 Credits

    Examine the role mass media plays in the Black community and other racial, ethnic, gendered, and socioeconomic communities. Students will develop a critical understanding of the way the mass media uses stereotypes and prejudice to influence society's views about ethnic minorities and women in in contemporary United States society. Cross-listed with AAST 4233 and WMST 4233. Dual-listed with COJO 5233. Prerequisites: AAST 1000, any AAST 2000-level course, or three hours of any level of WMST courses, or three hours of any level COJO courses; WB or COM2, and junior/senior standing.
  • 3.00 Credits

    Studies communication processes in political, educational, industrial, medical and nonprofit organizations. Emphasizes in-depth analysis of theories and methods of organizational research and practice.
  • 3.00 Credits

    Analyzes concepts of ableism, anti-Semitism, heterosexism, racism, sexism, and socioeconomic class through a critical/social construction framework. It attempts to develop a "working" definition of these concepts by analyzing historical and current conceptualizations and identifying marginalization and disenfranchisement as it is woven in the fabric of American society. Cross listed with AAST 4260. Dual listed with COJO 5260 and AAST 5260. Prerequisite: minimum 9 credit hours in AAST or COJO and junior standing.
  • 3.00 Credits

    Studies details of directing, editing and single camera television production. Requires production of several original short television programs. Prerequisite: COJO 3270.
  • 3.00 Credits

    Advanced project course in audio production work. Concentrates on production of high quality and professional sounding audio productions using voices, music and sound effects. Emphasis on creativity. Prerequisite: COJO 3280.
  • 3.00 Credits

    Reviews current national, regional and local advertising practices in various media. Develops understanding of advertising agency and/or advertising department. Students prepare an advertising campaign using creative and marketing strategies on regional or national level. Prerequisite: COJO 3300.
  • 3.00 Credits

    Practical application of public relations writing, planning and program implementation. Includes exercises in writing news releases, structuring news conferences and writing preliminary and formal public relations strategies. The plans also incorporate advertising and marketing segments for external publics, newsletter design, editing and interpersonal relations. Prerequisite: COJO 3310.