• MGT 2330: FOOD AND BEVERAGE SERVICES

  3.00 Credits

  Casper College

  
  MGT 2330 Food and Beverage Services (3L,3CR) Provides students with practical skills and knowledge for effective management of food and beverage services in outlets ranging from cafeteria and coffee shops to room service, banquet areas, and high check average dining room. Presents basic service principles while emphasizing the special needs of guests. Prerequisite:    Currently Not Available Corequisite:    Currently Not Available
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• MGT 2480: COOPERATIVE WORK EXPERIENCE

  1.00 - 3.00 Credits

  Casper College

  
  MGT 2480 Cooperative Work Experience (Management) (1-3CR) (Max. 6) Students are afforded the opportunity to gain practical, on-the-job experience in their specialties. Students will be supervised by the program coordinator and the employer. A minimum of 80 hours of on the job training represents one semester hour. Students must maintain 12 credit hours with a 2.00 GPA during the semester. Prerequisite: Full-time management major and permission of the program coordinator. Prerequisite:    Currently Not Available Corequisite:    Currently Not Available
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• MKT 1000: SALES

  3.00 Credits

  Casper College

  
  MKT 1000 Sales (3L,3CR) A survey of the principles and methods in the selling process from determination of customer needs and wants to closing the sale. Prerequisite:    Currently Not Available Corequisite:    Currently Not Available
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• MKT 1010: SALES & CUSTOMER RELATIONSHIP MANAGEMENT

  3.00 Credits

  Casper College

  
  MKT 1010 Sales & Customer Relationship Management(3L,3CR)A survey of the principles and methods of the selling process and customer relationship management strategies. Covers topics needed to develop and manage long-term relationships with customers and suppliers. An emphasis is placed on relationship selling, presentation, prospecting, handling objectives, closing techniques, customer service, and service recovery strategies. Spring semester only. Prerequisite:    Currently Not Available Corequisite:    Currently Not Available
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• MKT 1100: RETAILING

  3.00 Credits

  Casper College

  
  MKT 1100 Retailing (3L,3CR) The fundamentals of retail store organization and management such as the types of retail stores, site selection, store layout, pricing, display, promotion, and personnel policies. Prerequisite:    Currently Not Available Corequisite:    Currently Not Available
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• MKT 1180: SPORTS & ENTERTAINMENT MKT

  3.00 Credits

  Casper College

  
  MKT 1180 Sports and Entertainment Marketing (3L,3CR) This course will help students develop a thorough understanding of the marketing concept and theories that apply to sports and entertainment events. The area this course will cover includes basic marketing, target marketing and segmentation, sponsoring, event marketing, promotions, sponsoring proposals, and implementation of sports and entertainment marketing plans. Prerequisite:    Currently Not Available Corequisite:    Currently Not Available
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• MKT 1300: INTEGRATED MARKETING COMMUNICATION

  3.00 Credits

  Casper College

  
  MKT 1300 Integrated Marketing Communication (3L,3CR) National, regional, and local media, layouts, and promotional policies. Fall semester only. Prerequisite:    Currently Not Available Corequisite:    Currently Not Available
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• MKT 1485: MARKETING SEMINAR

  3.00 Credits

  Casper College

  
  MKT 1485 Marketing Seminar (3L)(3CR) The seminar-style course will bring first-year marketing students and students interested in marketing and introduce them to careers and opportunities within the marketing industry. Various case studies will be examined to understand the current state of the marketing industry and its history. Along with Casper College faculty, guest speakers will present various fields and topics to students as they embark on their marketing studies and select concentrations and certificates. Additionally, students will be introduced to the outcomes of the marketing program and the course capstones and projects embedded into their foundational marketing courses. This will allow the students to start building their portfolio of work at the beginning of their studies. Finally, students will be introduced to basic marketing concepts through self-branding and present a personal marketing plan at the end of the course. Prerequisite:    Currently Not Available Corequisite:    Currently Not Available
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• MKT 2000: INTRO TO DIGITAL MARKETING

  3.00 Credits

  Casper College

  
  MKT 2000 Intro to Digital Marketing(3L,3CR)This course will teach students about the ever-changing world of e-marketing on the internet. The internet is the first marketing tool on earth that allows for instant networking to billions of potential customers within a personalized relationship model. As businesses all over the world transtions their marketing resources to take advantage of this phenomenon, e-marketing has become a necessary and powerful tool. Students will incorporate contemporary software platforms related to digital marketing and apply foundational knowledge as it relates to the foundation of e-commerce, the role of independent third-parties, security standards and payment systems and software. Spring semester only. Prerequisite:    Currently Not Available Corequisite:    Currently Not Available
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• MKT 2005: DIGITAL MARKETING II

  3.00 Credits

  Casper College

  
  MKT 2005 Digital Marketing II (3L)(3CR) This course builds on MKT 2000, Introduction to Digital Marketing, by applying and analyzing the concepts in MKT 2000 as they pertain to website optimization, SEO, paid search, display ads, social media, email marketing, and other digital strategies and concepts. Students will apply their foundational knowledge and certifications by applying and evaluating a digital marketing plan and building their digital application and evaluation capacity. Prerequisite:    Currently Not Available Corequisite:    Currently Not Available
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