MBAX 5231 - Marketing Strategy

Institution:

University of Wyoming

Subject:

MBAX

Description:

Helps students understand the strategic marketing process and the types of decisions which are made in these processes. Particular attention is given to the strategic issues involved in branding, integrated marketing communications, product management, pricing and distribution in both goods and services exchanges and relationships. Prerequisite: Admission into MBAX program, MBAX 5230.

Credits:

1.50

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uwyo.edu

Phone Number:

(307) 766-1121

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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